1.The sofa’s cost

The relationship between sofa factory price and transaction price
For furniture wholesalers, the purchase and the understanding of the (cost) ex-factory price needs to be clarified. “5 points service charge” is this kind of bullshit; last year, the year before, simply too popular, and now we all know, or will guess “, the overall selling price should be multiplied by 1.3 is acceptable.”

At the end of the transaction, the price differs between the furniture buyer’s and the factory’s prices.

In addition to the cost, there are expenses in a furniture factory, and most importantly, there is a profit.

Cost price and factory price are almost always fixed. The factory price, even if a little more, can not be much more. The problem lies in this transaction price (factory price other than profit); they are floating, can be infinitely thin, and can be infinitely enlarged.

Many furniture importers are saying, “reasonable profit”. But there is no way to assess this reasonableness.

This mainly has to depend on the product’s compulsion and turnover.

Suppose the quality of that product (furniture factory) is average. In that case, furniture buyers will find it easy to cut the price, but where that product is a little bit better, there will inevitably be a premium.

Adding a 10-point or 20-point profit is quite good if the profit is not up to expectations. Furniture factories think that even if you add 30 points, you need more time to help you call.
Rayleigh Furniture often repeated the phrase, a penny for a penny, two points for three points, three points on five cents, or even a dime.

2.The authenticity of the factory store.

1. How do you know you went to the factory store?

Normal factory store, factory store one, factory buildings will instinctively be far greater than the showroom area. But if you went to a marketing showroom that can easily be several thousand square meters, you would actually think that you go to the factory store.
Even if that showroom is a factory, the cost of that showroom should be how much.

Moreover, even if you go to the factory store, people must sell cheap. Especially for furniture, which is an exceptional product, it is difficult to leave the dealer and designer support, but where he is still an individual, he will have to consider the interests of dealers and channels °.

2, how do you know that this factory store is a factory open, rather than dealers open or individuals contracted?

2.1 hang a factory store sign or post a factory direct sales notice.

Guess how much the advertising store will charge.

2.2, the owner of a severe factory business, which has the time and energy to open any factory store.

3, To give you a quote from the competent manager, intermediary, or shopping guide customer service.

In each store, each person’s price authority is different. Generally speaking, the manager in charge of the discount authority is greater than the shopping guide customer service.

But it is hard to say whether the person who quoted the price is from the factory. Of course, this thing is divided into two aspects.
Some brands (factories) intermediary (channel) prices can be lower than the factory and higher than the factory.
There are brands (factory), intermediary (pimp) prices are higher than the factory.

4, Whether the offer is the final transaction price

As consumers have more information channels, naturally, they will be everywhere to consult the price.
Under this premise, we sometimes quote directly at a price.

But more often than not, it will be haphazardly reported a price. Because the default is that customers do not want to buy, then we naturally do not want to sell. Report a high price, let you guess.
Reported high, at least you can let people slowly cut the price; wrote low well, easy to make people feel that the product is not good. This balance is also tricky to grasp.

5, The product itself does not match that price, whether there is a “high sale of goods” situation.

5.1 consumers, non-professionals, and the entire market have to gain more understanding of the market, and they can not correctly assess how much a sofa should be.
5.2, many of the industry’s jerks, in fact, have not seen anything in the world, know the abusive sale of an abusive situation is very much.
The current general decoration is a very pompous factory showroom, so it is easy to sell high in the goods.

3.The cost of sofa material

As a sofa, it can be seen as follows.

Further breakdown. You will find that a leather fabric has several levels, and each level of fabric prices is different. Then, there is a tremendous difference in foam, down, wood squares, hardware, etc.

It’s not unreasonable to sell a large combination sofa for 30-50,000 if the materials, hardware, and craftsmanship are OK.
As for the cost, most of the sofas are at most 3-5 million, but any industry or commodity sales can not sell at cost. Shake videos often say “factory direct”, “cost price”, or “factory price”; that is, to make everyone happy, do not be so severe.

4. How to purchase sofa from a sofa factory

1, Sofa interior

The inner quality of the sofa is to be considered; the general buyers in the purchase of sofas, if only by sitting, pressure it challenging to judge the sofa’s advantages and disadvantages. The only way is to look inside, for some of the lower part of the sofa is not all wrapped up; you can turn over to observe the use of springs, plates and sponges inside and the quality of the filler to judge the sofa’s strengths and weaknesses. For a good sofa, the internal spring requires rust-proof treatment; the wood used requires planning; the surface can not have scratches.

2、Sofa Humanization

Armrests and backrests can expand the scope of services, and small decorations, tea sets, and the hands of the bookshelves can meet.

3、Sofa cover

Be sure to double-check whether it is easy to dismantle and clean after use.

4、Sofa fabric pattern

Generally speaking, the printing pattern of the thin fabric due to the process is simple and inexpensive; patterns such as patterns belonging to the machine weaving up are thicker and more upscale. When choosing and choosing carefully, observe the fabric pattern woven by different warp and weft patterns that have a three-dimensional sense and will not be as smooth as the printed fabric. Again, the cotton and pure wool woven fabrics are more than ordinary rayon fabrics of high grade.

5, Sofa feet

Some sofa feet are wooden, some are metal, and some are pulleys; this detail should be carefully checked. The main thing is to be strong; the feet are unstable, and the sofa will not be comfortable to sit on.

6, Sofa frame

Now, European sofas are used in the frame plus cushion structure to present some special design feeling. Some designs will intentionally expose part of the frame, such as exposing the shiny metal and leather materials to match, bringing the effect of wildness. Then, this part of the exposed frame should be checked to see if the shine has a texture.

7, Sofa fabric

Modern industry has been able to cut thick cowhide in multiple layers, so there is a layer of leather, two layers of leather and even multi-layer leather. A layer of skin is the outermost layer; this layer of cowhide toughness elasticity, made into a sofa, after repeated sitting pressure is not easy to rupture, is a high-grade fabric with special magnifying glass to look at the head layer of skin can also see clear pores; two layers of skin is a piece of skin off the head layer of the remaining skin, two layers of surface tension and toughness of the skin is not as good as the head layer of skin, and therefore need to be carefully selected. In addition, it is made with a large piece of skin or a small piece of skin to build and become.